Medical Advices

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SAN ANTONIO, Aug. 5 /PRNewswire-FirstCall/ — Today, Organic Alliance, Inc. (Pink Sheets: ORGC) is pleased to announce that Dr. Gail Morrison, Vice Dean for Education and Director of the Office of Academic Programs at the University of Pennsylvania School of medicine has joined the company’s Medical Advisory Board.
Gail Morrison, MD is the recipient of the 2006 Daniel C. Tosteson Award for Leadership in Medical Education from the Carl J. Shapiro Institute for Education and Research. The Tosteson Award is presented to an individual whose leadership has brought about significant innovation or improvement in undergraduate and/or graduate medical education.
Over the last 20 years, Morrison has been actively involved in curricular design and implementation at Penn. She developed and implemented Curriculum 2000(R) and Virtual Curriculum 2000(R) — an innovative, integrated and modular four-year curriculum for students of the 21st century. Since the implementation, student performance and recruitment has risen. Additionally, numerous U.S. and international medical schools have sent delegations to Penn to learn about the process as part of their own efforts to implement curriculum reform.
In addition to her work at Penn, Morrison also plays a key national leadership role in medical education. She was one of the five founding members of the Clerkship Directors of Internal Medicine, and was recently appointed Chair of the AAMC Medical Student Performance Evaluation Advisory Committee.
Morrison is a graduate of the University of Pennsylvania School of Medicine. She interned in Internal medicine at Beth Israel in Boston and completed her residency at Georgetown Hospital. She served as a Staff Associate for the Director of the NHLBI, and then returned to the University of Pennsylvania School of medicine where she completed her Nephrology Fellowship and began her life-long focus on undergraduate medical education.
About Penn Medicine
PENN medicine is a $2.9 billion enterprise dedicated to the related missions of medical education, biomedical research, and high-quality patient care. PENN medicine consists of the University of Pennsylvania School of medicine (founded in 1765 as the nation’s first medical school) and the University of Pennsylvania Health System.
About Organic Alliance
Organic Alliance intends to become one of the world’s leading providers of USDA certified organic crops to many of the country’s leading consumer package goods manufacturers, food processors, grocery, and retail restaurant chains. Organic Alliance sources top quality, safe tested and certified organic at the source — prior to customer shipment, utilizing USDA certification in conjunction with the in-house OAI Quality Team. Company CEO Tom Morrison was CEO of Superior Farming, formerly one of the largest corporate farms and organic farming operations in the world before being acquired by Sun World International and later Black Diamond Capital Management.
For more information, please visit
‘Safe Harbor’ Statement under the Private Securities Litigation Reform Act of 1995: This release includes forward-looking statements intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. These statements are made on the basis of management’s views and assumptions. As a result, there can be no assurance that management’s expectations will necessarily come to pass. These forward-looking statements generally can be identified by phrases such as management ‘believes,’ ‘expects,’ ‘anticipates,’ ‘foresees,’ ‘forecasts,’ ‘estimates’ or other words or phrases of similar import. Similarly, statements in this release that describe the Company’s business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. All such forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those in forward-looking statements.
Organic Alliance, Inc.

ROSEMONT, Ill., July 7 /PRNewswire/ — New guidelines have been released in the July issue of Pediatrics, recommending cholesterol screening of children and adolescents with a family history of high cholesterol or heart disease.
These guidelines, part of a new clinical report from the American Academy of Pediatrics (AAP) “Lipid Screening and Cardiovascular health in Childhood,” also recommend dietary changes for certain children and reemphasize the importance of following the 2005 Dietary Guidelines for Americans and increasing physical activity.(1)
One change the report recommends is to consider the use of reduced-fat dairy foods, such as reduced-fat (2%) milk, for children between 12 months and 2 years of age for whom overweight or obesity is a concern or who have a family history of obesity, dyslipidemia or cardiovascular disease.
“Research continues to show that for infants and children, milk and milk products are fundamental to a healthy diet,” said Karen Kafer, Vice President of Nutrition Affairs/Health Partnerships at the National Dairy Council (NDC). “We are working in partnership with the AAP to educate parents with children of different ages and health circumstances how to choose the milk products best for them. We want parents to understand that milk is more than just an important source of calcium for their children; it also contains eight other essential nutrients that help build and maintain strong bones, muscles and teeth.”
The AAP continues to emphasize calcium recommendations from its 2006 Report on Bone health which promotes 3 servings of dairy foods daily for children and 4 servings for adolescents.(2) Likewise, the Dietary Guidelines encourage children from ages 2-8 to consume 3 child-size servings from the milk group each day for a total of 2 cups; children age 9 and older should consume 3 cups per day.(3) Whole, reduced-fat (2%), low-fat (1%) and fat-free milk all provide the same package of vitamins and minerals; the only difference is the amount of fat.
Of the five important nutrients cited in the Dietary Guidelines as nutrients of concern because of inadequate intake by children and adolescents (calcium, potassium, fiber, magnesium and vitamin E), dairy foods are a major source of three — calcium, potassium and magnesium.(2)
“Since the overwhelming majority of children do not get the recommended 3 servings of low-fat or fat-free milk and milk products, increasing their consumption to recommended levels is key to improving their overall diet quality,” Kafer said.
“There are many factors for parents to consider when making dietary choices for their children,” said Tanya Remer Altmann, M.D., FAAP and author of the upcoming book Mommy Calls: Dr. Tanya Answers Parents’ Top 101 Questions About Babies and Toddlers (American Academy of Pediatrics, October 2008). “Based on these new AAP recommendations, parents should consult their pediatrician to determine the right type of dairy products for their family.”
For more information on the health benefits of dairy foods, visit and visit for recipes and tips to help children consume the recommended 3 to 4 servings of dairy each day. To view the AAP’s new clinical report “Lipid Screening and Cardiovascular health in Childhood,” visit .
The National Dairy Council(R) was founded in 1915 and conducts nutrition education and nutrition research programs through national, state and regional Dairy Council organizations, on behalf of America’s dairy farmers.
For more information:
NDC Media Hotline
312-240-2880

(1) Daniels SR, Greer FR and the American Academy of Pediatrics Committee on Nutrition. Lipid Screening and cardiovascular health in childhood. Pediatrics 2008;122 198-208.
(2) American Academy of Pediatrics, Optimizing bone health and calcium intakes of infants, children and adolescents. Pediatrics. 2006; 117(2):578- 585.
(3) U.S. Department of health and Human Services and U.S. Department of Agriculture. Dietary Guidelines for Americans, 2005. 6th Edition, Washington, DC: U.S. Government Printing Office, January 2005.
National Dairy Council