Medical Advices

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NEW YORK, July 9 /PRNewswire/ —

- GCI health meets global needs for the increasingly complex healthcare
environment

Cohn & Wolfe has announced the formation of GCI Health, a new global
healthcare public relations firm, specializing in all aspects of the
healthcare industry. GCI Health, which will be led by Jill Dosik as
president, offers high-science expertise, ROI-generating product marketing
strategy and leading-edge digital health capabilities. It is a Cohn & Wolfe
Group company, but will operate independently.

“This is an exciting day for our clients and our people. GCI Health
becomes a specialist agency in an industry that is becoming more complex and
requires very focused expertise. We will be able to find solutions for our
clients on the many challenging issues facing their industry, through our
diverse talent pool and proprietary tools and resources,” said Dosik.

GCI health was born from GCI Group’s renowned global healthcare practice,
and includes additional WPP resources. The agency meets the critical needs of
healthcare clients through a team of dedicated experts in regulatory,
science, product crisis, marketing and public affairs, as well as in the
digital arena. The agency currently serves some of the largest healthcare
companies in the world as well as hospitals, non-profits, associations,
medical devices, institutions and more.

“GCI health is perhaps best known for its high-science experts who
translate that language into the right voice for the right target audience.
It is respected globally for handling clients’ most difficult challenges,
creating and implementing product marketing strategy and pioneering the
digital landscape in healthcare,” said Donna Imperato, chief executive
officer of Cohn & Wolfe. “It’s an agency with a great heritage, and an even
more promising future.”
In addition to Jill Dosik as president, leadership at GCI health will
include Paul Keirnan, managing director in London, and Samantha Cranko,
managing director in New York. Team leaders in each of the other offices in
North America and Europe will continue in their roles as GCI health practice
leaders in their respective markets.

About GCI Health

GCI health is one of the world’s largest healthcare public relations
firms. It has offices throughout North America and Europe as well as
affiliates around the world. GCI health is known for high-science expertise,
crisis management, leading-edge digital health capabilities, and
ROI-generating product marketing strategies. GCI health is part of Cohn &
Wolfe Group, a WPP company (Nasdaq: WPPGY), one of the world’s largest
communications services group.

GCI Health

NEW YORK, April 21 /PRNewswire-USNewswire/ — The U.S. Department of health and Human Services’ Agency for Healthcare Research and Quality (AHRQ) joined with The Advertising Council today to launch a national public service campaign designed to raise awareness among middle-aged men about the importance of preventive medical testing.
To view the Multimedia News Release, go to:
Men are 25 percent less likely than women to have visited the doctor within the past year and are 38 percent more likely than women to have neglected their cholesterol tests. (Source: AHRQ Medical Expenditure Panel Survey, 2005). Furthermore, men are 1.5 times more likely than women to die from heart disease, cancer and chronic lower respiratory diseases (Source: Centers for Disease Control and Prevention, 2005).
The new campaign encourages men over 40 to learn which preventive screening tests they need to get and when they need to get them. This campaign complements AHRQ’s existing efforts toward improving the safety and quality of health care and promoting patient involvement in their own health care, including the “Questions are the Answer” campaign launched with the Ad Council in March 2007 and the “Superheroes” Spanish-language campaign launched in March 2008.
“We hope this campaign will inform men about the importance of prevention and show them that they should work with their health care providers to find out what they should do to stay healthy,” said AHRQ Director Carolyn M. Clancy, M.D.
The campaign highlights the work of the AHRQ-sponsored U.S. Preventive Services Task Force, which is an independent panel of experts in primary care and prevention that systematically reviews the evidence of effectiveness and develops recommendations for clinical preventive services. “By taking steps to prevent disease and stay healthy, men can live longer and more productive lives,” said Task Force Chair Ned Calonge, M.D. “Prevention is a decision that includes participating in regular physical activity, eating a healthy diet and finding out which preventive medical tests are right for you.”
Created pro bono for the Ad Council by McCann Erickson Detroit, the public service advertising campaign includes new television, radio, print and Web advertising featuring the theme “Real Men Wear Gowns.” The lighthearted ads incorporate family as a key motivating factor for men to take a more active role in preventive health. They show the target audience that being a real man means taking care of themselves (and their health) in order to be there for their families and in the future. Ad Council research showed this was a strong motivating factor for men. To view the PSAs, visit .
“Our research conducted during the development of this campaign found that — despite their increased health risks — men aren’t taking preventive steps and are often only visiting their doctors when they experience symptoms,” said Peggy Conlon, President & CEO of the Ad Council. “We are proud to continue our initiative with AHRQ with this wonderful series of PSAs designed to motivate men to take a more active role in their preventive health care.”
The campaign encourages men to visit a comprehensive Web site, . The site provides the recommended ages for preventive testing (as well as a list of tests), a quiz designed to test your knowledge of preventive health care, tips for talking with your doctor, a glossary of consumer health terms, and links to online resources where you can find more medical information.
Public service advertisements are being distributed to approximately 33,000 media stations nationwide this week. Per the Ad Council’s donated media model, all of the new public service advertisements will air and run in advertising time and space donated by the media.
AHRQ
The Agency for Healthcare Research and Quality () is part of the U.S. Department of health and Human Services. AHRQ’s mission is to improve the quality, safety, efficiency and effectiveness of health care for all Americans. AHRQ’s research helps people make more informed decisions and improve the quality of health care services.
The Advertising Council
The Ad Council () is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.

The Advertising Council

NEW YORK, May 28 /PRNewswire/ — Bond Art Science, a digital services firm, designed a new website and innovative user experience for Signal Patterns.
Signal Patterns has created a groundbreaking survey-based technology that helps people learn about their personalities and preferences in greater detail than ever before. In addition to crafting their digital brand identity and building their corporate and consumer-facing site, Bond developed Signal Patterns’ unique survey results interface, which the company is patenting. People who take the surveys can easily explore their results and compare themselves to others.
“Signal Patterns came to us with a very difficult challenge: To take extremely complex, data-intensive ideas and translate them into a fun and easy-to-use experience,” said Karen McGrane, Senior Partner at Bond Art Science. “We made the process of taking the surveys much more enjoyable, and also made the experience of viewing people’s results completely interactive. It’s satisfying to work on a product that helps people learn more about themselves and connect with others in meaningful ways.”
“We had a challenge making our very complex data understandable and accessible to people,” said Ran Zilca, CEO and co-founder of Signal Patterns. “Bond appreciated the rigorous science that informs our technology and designed a user experience that made our results easy to grasp and fun to explore. We’ve received a lot of positive feedback on the interface they developed, and are in the process of patenting it,” Zilca continued.
Currently in private beta, Signal Patterns can be found at .
About Signal Patterns
Signal Patterns develops social web applications that characterize and connect users to each other based on their interests, personality and preferences. With these applications, users can discover more about themselves as well as make connections to like-minded individuals, while content sites and social networks can increase their own user engagement. Signal Patterns’ patent-pending technology results from a unique combination of in-house behavioral science research and data mining expertise. Founded in 2006, Signal Patterns is based in Pleasantville, NY.
About Bond Art Science
Bond Art science is a digital services firm located in New York City. Bond’s Experience Design practice helps clients create meaningful bonds between technically complex, information rich digital services and the people who use them.
Bond primarily works with clients in financial, media, and retail industries by delivering strategy, design, and development services.
Bond Art science was founded in 2006 by four veterans of the interactive services industry. Bond’s partners have honed their skills over more than 15 years and more than one hundred interactive engagements. Bond’s partners have managed and participated in teams that designed the first corporate intranet, the first online banking application, the largest online trading service, the first multi-platform unified messaging system, and the first Linux-based mobile touch screen user interface. Bond’s experience gives it unique insights and strong instincts about strategies and designs for the ever-evolving digital landscape. Bond is passionate about helping clients realize the value of digital technology.
Bond’s partners also publish the award-winning web site, .
Bond’s clients include Nike, Microsoft, Conde Nast, Fast Company, CK Media, Cut&Paste, and Signal Patterns.
To inquire about a career with Bond, please submit a resume to .
Contact: Evan Orensten, 212 226 6344 or .

Bond Art science is located at:

Bond Art Science
38 W. 21st Street
3rd Floor
New York, New York 10010

Bond Art Science